Saving the Red Sea: How can we give back?
By launching the Marine Conservation Campaign, we aim to protect the Red Sea’s marine and coastal environment, and alleviate human pressures placed on its ecosystem. To attain our goal; we created a series of awareness-raising videos and posters showcasing these detrimental effects.
Egypt’s Marine Conservation campaign is part of ECO EGYPT in partnership with the Ministry of Tourism and Antiquities (MoTA), Ministry of Civil Aviation (MoCA), Egyptian Hotel Association (EHA), and the Chamber of Diving and Watersports (CDWS).
ECO EGYPT is a nationwide campaign led by the Ministry of Environment (MoE) in Egypt and developed by the Mainstreaming Biodiversity in Egypt’s Tourism (MBDT) project, implemented by the Egyptian Environmental Affairs Agency (EEAA) and the United Nations Development Programme (UNDP Egypt), and funded by the Global Environment Facility (GEF).
“This campaign came at the right time…conserving our environment means safeguarding our children’s right to nature’’, the words of Saeed, a South Sinai local Bedouin. The sustenance of marine biodiversity preserves our natural heritage and resources, ensuring the viability of Egypt’s coastal tourism.
The campaign advocacy material will be launched on social media, online public relations platforms, in press media and displayed in airports, local airlines, buses, hotels, dive centers, and public billboards across Egypt to showcase individual tourist practices and their detrimental effects on associated marine species. In tandem, the videos propose easy solutions to help protect and restore the ecosystem.
You affect more lives than you can imagine.
Allow present and future generations to experience the Red Sea with all its beauty.
It is our promise. It is our legacy.
Learn how you can be part of the solution.
#Dive_and_keepit_alive #Live_green #GenerationRestoration
Story By: Iman El Chehaly & Mainstreaming Biodiversity into Tourism Development (MBDT) Project Team