NCW and the United Nations launch “Taa Marbouta” campaign to promote women’s social, economic and political empowerment

Oct 4, 2016

The National Council for Women (NCW) and the United Nations launched the “Taa Marbouta” campaign on Sunday October 2nd in a celebration held at the Cairo Opera House. The campaign aims to promote women’s social, political and economic empowerment in Egypt.

The celebration brought together current and former women ministers, policy makers, media, women rights advocates, different government and non-government stakeholders, UN agencies and NCW representatives as well as popular figures and celebrities.

“Taa Marbouta” refers to an Arabic alphabet that indicates the feminine conjugation in the Arabic language, and is associated with several powerful words in the Arabic language such as “culture,” “dignity” “power” and “willingness” . The slogan of the campaign is “Taa Marbouta is not your restriction, it is your strength”. 

The TV spots were released during Ramadan earlier this year along with a social media campaign and reached 5 million Egyptians on the social media networks and 8 million through TV.

During the event a number of Egyptian women from different walks of life, including government officials, advoctes against sexual harrasement, women mechanics, and Olympic champions shared their success stories with the audience to advocate for women empowerment. They were honored by the President of NCW Dr. Maya Morsy. The three heads of agencies supporting the campaign and Sweden were also recognized during the celebration.

“Taa Marbouta” campaign will be an important tool to help advocating for social, political and economic rights for women and promoting gender equality as one of the Sustainable Development Goals Egypt has committed itself to achieve by 2030.  

Taa Marbouta” is funded by the Swedish International Development Agency (SIDA), with contribution from the UN agencies in Egypt, the United Nations Population Fund (UNFPA), the United Nations Development Programme (UNDP) and the United Nations Entity for Gender Equality and the Empowerment of Women (UN Women).


Contact information

For more information, please contact Fatma Elzahraa Yassin, Communications Analyst at

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