UNDP hosts a communication and media skills course for government representatives and project managers

Sep 18, 2017

UNDP Country Director Randa Abou El Host, CDC Trainers and the participants at the closing of the training course. UNDP Egypt/Abdel Hamid Ezzat

The United Nations Development Programme (UNDP) has organized a Media and Communication Skills Course on 17 and 18 September 2017, conducted by the Center for Communication Development (CDC), to enhance the government’s communication and visibility efforts, provide support to the projects and ministries in showcasing their results on the ground.

The course had representatives from the ministries of Investment & International Cooperation, Foreign Affairs, Information and Communication Technology, Environment, General Organization of Physical Planning, and other national institutions.

“The media skills course added to me a new perspective in looking at news and the way you are supposed to bridge”, said one of the participants at the media course.

Communication and media relations are a priority for UNDP Egypt. We believe in the integral role it plays to build bridges between the projects/government and the public and to showcase the real efforts and projects done for Egypt’s future. Media landscape has transformed enormously in recent years, with transformations in the ways that news is gathered, shared and consumed. The growing power of social and other digital media has also brought a shift towards a greater emphasis on visual storytelling.

The course covered key topics in the communication and media field; how to prepare for a media interview, and Dos and Don’ts in effective crisis management. Exceptional part of the training was the one-to-one media coaching, which improved participants’ ability to deliver their organization’s message effectively.

“The part of coaching interview was so useful, taught me how to face any challenges and gave me self-confidence.” added one of the participants commenting on the one-to-one media coaching.