Microsoft and UNDP put the lights on youth in Egypt with local employability initiative to create future business leaders

Ashraf Abou Zeid and Nema Ibrahim during one of the training sessions. (Photo: Microsoft)

My dream was to help other youth find their path,” said Ashraf Abou Zeid, Masr Ta3mal (Masr Works) trainer in Aswan Youth Center. Ashraf, like hundreds of youth, was recruited by the Ministry of Youth, trained by Microsoft Egypt on the Career Coaching curricula, and became Masr Ta3mal Career trainer. Ashraf has trained tens of youth in Aswan Youth Center, in Upper Egypt.

In Upper Egypt, there is a mismatch between the present level of education and the required job skills within the employment market. After getting their bachelor degrees, many of the youth hope to work in any governmental institution or to start their very own Micro or small businesses. By bringing the employability services with the government youth centers across Egypt, Masr Ta3mal initiatives enables youth to be employed in the Ministry of youth and help others to find their career path and start their business.

Masr Ta3mal initiative is a result of a partnership between Microsoft Egypt, the Ministry of Youth and the United Nations Development Programme (UNDP) in Egypt. The project aims to empower Egyptian youth and help them realize their opportunities through capacity building, job placement and entrepreneurship. It creates institutionalized centers for the online employability portal Masr Ta3mal at the Ministry of Youth centers in Egypt, thus transforming the centers to provide full employability eco-system from career advising, training, job placement and entrepreneurship for the youth population. The project allows the centers to foster the development of entrepreneurial skills and to promote creativity, personal initiative and independent thinking among young people; bridging the gap between the educational system and the job market needs in Egypt.

 “I can see Nubian crafts are sold internationally and I know that I can do it,” said Neama Ibrahim, an Egyptian young woman from Aswan who is working at Aswan Local Information Institution and have always dreamt of starting her own business that would market Nubian handmade accessories all over Egypt, however she did not have the means and tools to help achieve her dream. Luckily, Neama was introduced to Masr Ta3mal center in Aswan and got her first Career Coaching session with Abou Zeid where she discovered her full potential of starting her own business and the resources needed to attain her dream and develop her Career.

Abou Zeid introduced “Get online” training, part of the joint partnership between Microsoft Egypt, the Ministry of Youth and UNDP, to Neama where she learnt computer skills required in a business. She also received the “Build your Business” online curricula that provide the entrepreneurial basics.

Neama succeeded to get an entrepreneurial scholarship and has also competed with a hundred teams in an entrepreneurial contest and won the 3rd place. She has now finished her complete business plan and she is working on launching her online marketing portal to sell the Nubian Handmade accessories.

Masr Ta3mal has resulted to-date in the creation of 27 Centers, 120 career advisors, 2547 advising sessions and 13 job fairs.

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